advertising appropriation


advertising appropriation
рекл. рекламный бюджет, рекламные ассигнования (часть доходов компании, которые выделяются на рекламные цели)
See:

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ассигнования на рекламу (рекламный бюджет): часть доходов рекламодателя, которые специально выделяются для рекламных целей на определенный период; рекламный бюджет основывается на объеме продаж, аналогичных расходах конкурентов и т. д.
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ассигнование на рекламу
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Реклама
ассигнования на рекламу
сметные финансовые расходы фирмы на проведение единовременного рекламного мероприятия, кампании, рассчитанной на сезон или на весь планируемый год маркетинга

Англо-русский экономический словарь.

Смотреть что такое "advertising appropriation" в других словарях:

  • Advertising Appropriation — The portion of the total marketing budget that is allocated to advertising over a specific time period. The advertising appropriation policy for a company may be based on any one of a number of approaches. For example, spending an amount on… …   Investment dictionary

  • advertising appropriation — / ædvətaɪzɪŋ əprəυpriˌeɪʃ(ə)n/ noun money set aside by an organisation for its advertising ● The marketing director and the chief accountant have yet to fix the advertising appropriation. ● We cannot afford as large an advertising appropriation… …   Marketing dictionary in english

  • Appropriation (art) — To appropriate something involves taking possession of it. In the visual arts, the term appropriation often refers to the use of borrowed elements in the creation of new work. The borrowed elements may include images, forms or styles from art… …   Wikipedia

  • Harry Culver — Culver, ca. 1913 Born January 22, 1880(1880 01 22)[1] Milford, Nebraska, U.S …   Wikipedia

  • Kraft Foods — Inc. Type Public Traded as NYSE: KFT Dow Jones Industrial Avera …   Wikipedia

  • objective and task method — /əbˌdʒektɪv meθəd/ noun a method of calculating an advertising appropriation by setting objectives, deciding what tasks are needed to achieve them and then calculating the actual costs involved …   Marketing dictionary in english

  • task method — / tɑ:sk ˌmeθəd/ noun the way of calculating an advertising appropriation by basing it on the actual amount needed to achieve the objectives …   Marketing dictionary in english

  • United States — a republic in the N Western Hemisphere comprising 48 conterminous states, the District of Columbia, and Alaska in North America, and Hawaii in the N Pacific. 267,954,767; conterminous United States, 3,022,387 sq. mi. (7,827,982 sq. km); with… …   Universalium

  • Blackface — For other uses, see Blackface (disambiguation). This reproduction of a 1900 William H. West minstrel show poster, originally published by the Strobridge Litho Co., shows the transformation from white to black . Blackface is a form of theatrical… …   Wikipedia

  • United States Congress — For the current Congress, see 112th United States Congress. United States Congress 112th United States Congress …   Wikipedia

  • Combet v Commonwealth — Court High Court of Australia Full case name COMBET and others v COMMONWEALTH and others Date decided …   Wikipedia

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